A Touch Of Beauty: How To Brand Your Drink Idea **

A Touch Of Beauty How To Brand Your Drink Idea

Branding is also an essential aspect of the marketing process in the beverage industry (Image Source)


Daunting as it is, starting a new venture always fills us with excitement. There is nothing more gratifying than seeing your work and effort pay off in the form of having a solid business idea in place. With 660,000 new companies having been set up last year in the UK alone, the startup marketplace shows no signs of slowing down.

If you have been feeling stuck in your 9 to 5 job and think now would be a good time to give shape to the drink business idea you have been toying with for years, you have little to fear, despite it being a fact that nine out of 10 new businesses in the food and drinks industry fails. With hard work, determination and a good product concept, you could be in the 10 percent that finds success.


Here’s how:

Come up with a great product idea

This will be the most challenging bit in your beverage startup process. As seen above, many are the business concepts that fail to take off and instead end up being forgotten, if they were ever remembered in the first place. In order for you to stand a chance to build a solid brand, you must first come up with a great product idea that will be attractive to the customers you are trying to engage. Don’t be too hard on yourself it this takes time to materialise. Be patient and make sure you do plenty of research before defining your product, as this will be what makes or breaks your business venture.

Packaging, packaging, packaging

Once you have a winning product, you must ensure that this is appropriately reflected in the way you brand and market it. Don’t be shy to try and test new concepts and to experiment with new ideas. It might take time for inspiration to make an appearance, but when it does, you will be surprised at how many ideas this enables you to come up with. Once you have designed what will be your product’s look, you should contact a professional that will put all your thoughts and concepts into pen and paper and help you finalise the design. Have a look at these custom drink pouches in order to have an idea of what your product could look like.

Plan the perfect pitch

Once your idea has taken shape, and this turns from a concept to a physical product, it will be time for you to contact retail store and supermarket buyers in the hope that they will feel as passionate about your brand as you do when you pitch your idea to them. Pitching is something few of us like doing, as the nervousness on the day might lead you to make mistakes that could see your sale go out the window. In order to avoid this and feel prepared when talking about your product, you should make sure you come up with a great pitch and study this accordingly. The more you know about the market and your product, the more you will impress the people you will be pitching to, and you need to ensure they fall head over heels with your dream.


** Note: This is a collaborative post, image and text has been provided to us for a small fee.

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