
Irregular Choice Outlet Blogger Event
If you love shoes then you are going to love this blog post where we got invited by the PR team at The Lowry Theatre to head to Irregular Choice‘s Outlet in Manchester for a closed-door blogger event.
At the event, we had the opportunity to try out as many red shoes as we wanted to, so that we could find out the perfect pair for us…. and what a treat it was! The invitation comes about to promote Matthew Bourne’s production of The Red Shoes which is based on the film by Michael Powell and Emeric Pressburger and the Hans Christian Andersen fairytale.
In this post, we will also be sharing with you, our readers and social media followers on how you can win yourself a pair of tickets to the VIP opening night The Red Shoes on Tue 26 November 2019 plus an invitation to their pre-show drinks at Pier Eight.
So if you love funky, bold and dazzling shoes which will turn heads when you walk, then read on to find out more.

There were five other Manchester based-bloggers at the event trying to try out the different types of Red Shoes available in the store. It was also a lovely opportunity for us to chat and network with each other.

Both Lex and I are wearing our favourite shoes in the above picture. Her shoes are perfect for any Christmas and New Year Party as it lights up when you walk. While mine (see pic below) is perfect for me, as I love wearing pants/leggings and the design of the boot shoes just stood out (which is expected from an Irregular Choice shoe).

We were given Prosecco and some nibbles as we tried the shoes.

Their Manchester-based store has lots of other shoe designs as well. Fan of Disney? Don’t worry Irregular Choice have got it covered, these bag and shoes are a collector’s item indeed.

The other thing which intrigued us was that the sole of the shoe was as attractive and colourful as the front.

It was a lovely evening for us, a day out in Manchester trying out shoes and discovering more about the Irregular Choice brand and about its London born owner and designer Dan Sullivan. If only we could have taken home a pair of our favourite shoes.

Giveaway & Irregular Choice Outlet Blogger Event
The Lowry has partnered with Irregular Choice’s Manchester store to bring you the chance to win a pair of tickets to the VIP opening night of Matthew Bourne’s production of ‘The Red Shoes’ on Tue 26 November 2019 and invitation to the pre-show drinks at their Pier Eight Bar. All you need to do is, take a snap with your favourite red shoes using their selfie frame, share on Instagram tagging @irregularchoicemanchester and fill in the online form via the link below.
Enter Prize Draw Here
Closing date for entries: Sunday, 24 November 2019
Terms and Conditions
- a) This prize draw is administered by The Lowry.
- b) Entries must be received by Sun 24 November, 23:30GMT . Entries that are illegible, incomplete, corrupted or which fail to be received by the closing date for any reason, will not be counted.
- c) Only one entry per person. No entrant may win more than one prize.
- d) The prize is a pair of tickets to the opening night performance, and pre show drinks reception of Matthew Bourne’s ‘The Red Shoes’ at The Lowry on Tue 26 November.
- e) No cash alternative can be substituted.
- f) The winner(s) will be notified of results by 5pm Mon 25 November.
- g) The Lowry will use any data submitted by entrants only for the purpose of running this prize draw, unless otherwise stated in the entry details. By entering the prize draw, all entrants consent to the use of their personal data by The Lowry for the purpose of the administration of this prize draw and any other purposes to which the entrant has consented.
- h) Your details will be shared with The Lowry’s Marketing and Communications Team so that they are able to contact you about your prize. We keep details of prize winners for one year following a draw.
- i) Employees and Volunteers of The Lowry are not eligible to enter this prize draw.
- j) Events may occur which render the awarding of the prize impossible due to reasons beyond the control of The Lowry. The Lowry may, at its absolute discretion, vary, amend, suspend or withdraw the prize with or without notice.
Here’s a short youtube video of the Irregular Choice blogger event:
Where is Irregular Choice in Manchester?
Manchester
M1 1PT
0161 839 9655

About Irregular Choice
Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. Back in the late 90’s Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride. Born in London, England, and growing up on the Kings Road in the 70’s during the Punk era, Dan was fortunate enough to travel the world throughout the 70’s and 80’s with his family. Whilst his parents developed their own irregular footwear collections, including “Transport” and “Chaos Creators”, Dan got to visit the most amazing and inspirational locations, allowing him to soak in everything that surrounded him. He had left home by the age of 15 and opened his first shoe shop in Covent Garden at the age of 18, which soon turned into 6 stores, until at 23 he decided to close the stores so he could travel and add to his already extensive knowledge of what the rest of the world had to offer. During his mid to late 20’s Dan chose to go back to the far east to meet with factories and understand the opportunities that were being offered from that part of the world.
The opportunities that Dan discovered in China allowed for detailed & creative manufacturing, at an affordable price & small quantities. This gave Dan the chance to combine the resources of the far east with the experiences he had gathered spanning the most creative times, and countries, of his generation. And from this Irregular Choice was born. Dan has stuck very determinedly to his philosophy throughout the past 16 years, which is to keep Irregular Choice as something that is not influenced by passing trends, but original and set apart from the crowd. His fearlessness translates into the design of the shoes, and an Irregular Choice shoe is not like any other you’ll find. Dan doesn’t listen to what’s happening in the fashion industry or what another brand may be doing. This is what makes Irregular Choice designs completely unique and truthful. From embellished heels, ornate wood carvings, tiny intricate charms and lavish fabrics, to the memorable colour combinations, everybody has an Irregular Choice favourite shoe or story. Each year Dan creates over 600 different styles, and is constantly jotting down styles, photos and sketches, it’s an ever-expanding creative process reaching to what is now over 10,000 different options. Irregular Choice has evolved with great strides over the past decade. The brand is now sold through hundreds of stockists around the world, and has nine of its own stores across the globe, with more in the pipeline. Every Irregular Choice customer has their own favourite designs, and with such a huge collection to choose from each season there is always something to tempt every shoe addict.

About The Lowry Theatre
The Lowry is a registered charity committed to using visual and performing arts to enrich people’s lives. They present audiences with a diverse programme of theatre, opera, musicals, dance, music, comedy and visual art as well as events and activities to expand the horizons of audiences and artists alike. At the heart of their work is a commitment to the local communities and young people. Tapping into the work on their ur stages and in their galleries, they offer thousands of free creative participation opportunities each year. They are passionate about nurturing talent, developing creative professionals of the future and raising aspirations.

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26 comments
With this blog post you made me dream, this place seems to have come out of Wonderland!
Yes indeed lol especially if you love shoes…red shoes!
That sounds like such a fantastic giveaway! Those shoes look really cool!
Yes they are absolutely fantastic and we totally loved them
What a cool looking shop!! I bet I could spend a lot of money in there!
I know, that is the only danger, we totally loved the floor, walls and design of the shop – so out there and one of a kind
I find those shoes are so outstanding and love to have a pair to keep in my collection. Who does not love bling sneakers or shoes?
Agree, nothing like having at least one of the shoes to make people turn heads when you walk
That sounds like a great event and definitely an amazing giveaway.
Those shoes are really beautiful and I am wishing to have a pair of them to add on my collection.
Hope you do get a pair Catherine, it is such a collector’s item
What a great idea by the company to host a blogger only event and get all that publicity! Brilliant marketing scheme! And how fun are all these shoes- love the pictures!
It is a great idea isn’t it? Most bloggers I know love shoes!!
I love the shop all blinky pretty shoes with an amazing giveaway
Hahaha yes there was lots of blinky type shoes!
The shoes are personally, too much for me and my tastes. I like simple and subtle. But for the girls out there that like glitz and glam this is right up their ally, and would be a fantastic prize!
They do have subtle shoes as well but we totally loved these as they are perfect for the upcoming festive season and celebrations
Okay but the Tartan Plaid!! I totally love this idea! IT looks like a great time! I’d go to way more blogger events if there were shoes like this!
Hahaha yes I know right? That was so my style!! Yes we had a lovely time at the event
This is the first time I heard about the irregular choice blogger event. BTW, their red shoes giveaway looks cool!
Yes absolutely!! Such stunning shoes!
These shoes are amazing! What a fun giveaway. I had never heard of this event!
The event was organised for mainly Manchester bloggers, yes fab event indeed
What a great idea for giveaway. They are all so colorful and fun. I would be afraid to wear them and mess them up.
Oh they are such sturdy shoes so you don’t have to worry about messing them up
I love those mustard polka tights Lex is wearing. Any idea where they are from? I have been doing a lot of searching but have failed to find any similar. Thanks!
Hi Sarah, Lex got it from Primark under the kids section lol, hope you find the ones you are looking for there x